Contour 2 Product Launch
Contour 2 is Cox’s latest cutting-edge TV offer. It was launched with a digital-first initiative. All communications were designed based on the immersive interactive experience.
The site invites users to “Take the Tour,” which plays a series of demo videos that highlight the main features of Contour 2. Demo videos are presented as slices allowing users to explore the Contour’s features.
POV Videos
Each feature of Contour 2 is highlighted through the site with more in-depth content.
Online Media
Emails
Direct Mail