COX INNOVATION
The cable industry is faced with a problem when it comes to buying TV: it is complex, lacks transparency, and creates decision fatigue. Below are prototypes that provide creative solutions to these issues.
Facebook DATA - Utilizing Facebook’s data to help the user find their perfect bundle.
30 Day Right Fit - this concept allows consumers to try a bundle for 30 days and get a report of their usage. The report will give the consumer a comprehensive view of how they use Cox products and the ability to change their bundle based on their actual usage of products.
Customer 30 day Right Fit report - an example of what a 30 Day Right Fit report looks like.
Social TV concept that allows non-customers and current customers to share certain content from the Contour platform. Current Cox customers would be able to invite friends to watch shows, and this would also allow Cox an opportunity to generate organic leads.
