Social
Facebook, YouTube you name it–I have created content that tapped into the current culture and was relevant to the audience.
College Problems Music Video: The audience for this content was college students, and the objective was to sell them Cox internet. The insight was simple: What do college students like? Music! The below creative did so well that it was kept in the media mix for two years and edited in different sizes for multiple platforms.
Cox current customers s’ social ads that educated customers on their product benefits.
When Netflix came to Cox Contour we were able to leverage existing content and tap into show equity.
Tapping into the #humblebrag we create a humorous campaign that highlighted how fast Cox Gigablast is with a #Gigabrag.
Social Ads that were specifically developed for audiences interested in video games and music. T
Content created for the launch of Contour 2.
Canvas Ad for the launch of HBO’s Westworld season 2.
Content created for HBO’s Game of Thrones. A simple execution that tapped into the culture of the show.
Other examples of how social was used for premium content and direct response product demo.