COX CRM
I was part of the original team that started Cox CRM. There are multiple email streams based on consumer journeys. It was essential to develop systems and processes to be able to test, learn, and implement. Best practices, templates, and more were developed based on data and testing. Behind the scenes involves analytics, planning, creative, account, and strategy to continually optimize communications.
Master template:
The master template was developed as PSDs and HTML. Email is responsive; content repositions itself based on the device breakpoint. Onboarding creatives and developers with templates have streamlined the creation of emails, cutting down turnaround and delivery time. Style Guide and Tech Guide were also developed based on the Master Template.
Mobile Template:
One of the biggest challenges in onboarding nondigital creatives has been getting them to think about how content can change based on the device. Master templates made it easier for nondigital creatives to understand responsive principles.
Below are some examples of how the the master template was brought to life.
