DCO/ OLA
Online media has become more sophisticated, with multiple audience segmentation, which has created the need to be able to change OLA messaging on the fly. Flashtalking, a company that allows advertisers to create templated banners that serve creative dynamically, is helping online media keep up with this demand. Below is a sample of the system we created dynamic ads.
We first started with a wireframe to break down the elements and the type of animation that each templated dynamic ad would have. In this instance, the animation would be a circle that animates out from the center of the banner, revealing messing as it animated.
Dynamic ad wire with content.
Break down of dynamic ad elements to define what parts of the banner could be changed.
Break down of dynamic ad template elements to define what parts of the banner could be changed dynamically. The most important frame of OLA is the last frame, which generally has a price point and an RTB. The below banner addresses this by having the offer up 100% of the time while the messaging about the offer animates through.
Other examples of how the dynamic templates can be used.
